In-Store Branding Services
In-Store Branding Elements – Detailed Description
“Dikhta hai… toh bikta hai…”, is an old adage that no Indian tradesman needs explaining. And that is exactly what a well-planned in-store branding activity will seek to address. That is, to highlight his brand over that of the competitors.
A prospective buyer walks into a shop all ready to make a buy decision. Now, any decent retail outlet, be it a grocery store, a clothing outlet or a large mall, will always offer multiple brands and choices of the same product. And the customer is evaluating the various options in front of her.
It is at this psychological moment that a good marketer has to highlight his offering above the others. And this is what in-shop branding is all about. The use of strategically placed visuals at the point of sale, to influence a client to opt for your product / brand over that of the competitors.
Modern retail today, requires high visibility of a company’s offerings at the point of sale. Sellers of FMCG products vie for visual space in malls, supermarkets, retail shops, etc. In addition to stocking their wares, they also need retail branding to advertise their products at these important locations. If you are looking for a retail design agency, Orchid Digitals is well placed to help them achieve their in-shop branding goals.
- Highly professional retail outlet branding services
- Solutions across all verticals – GSBs, SAVs, OWVs, etc
- Transportation & end-point installation in North India
- Multiple installation teams to cover stores throughout the city
- Recce services to check feasibility, scope & suggest solutions
- Reports include cost & proof of installation pictures
